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SMS Terms & Opt-In Methods

Last updated: May 1, 2026

Mass HVAC Inc does NOT sell, rent, share, or transfer Your mobile phone number, SMS opt-in consent, or any phone-related data to third parties or affiliates for marketing or promotional purposes.

Your mobile information stays with Mass HVAC. Period.

1. Who is sending the messages

  • Brand: Mass HVAC Inc
  • DBA: Mass HVAC
  • Sending phone number: (508) 786-8755
  • Office address: Milford, MA 01757
  • Customer service email: info@masshvac.net
  • Website: masshvac.net

2. How customers opt in to receive SMS

Mass HVAC collects SMS opt-in consent through three (3) methods, each listed in detail below. Every method requires explicit, active consent — we never auto-enroll a customer based on a phone call alone or a service inquiry alone.

Method A: Website Chat Widget

  • Verifiable URL: https://masshvac.net
  • Description: Chat widget embedded on every page of our website. The visitor must enter their phone number to start a conversation — entering the number constitutes explicit opt-in to receive SMS replies related to their inquiry.
  • First SMS disclosure (sent automatically): Mass HVAC: Hi {first_name}, thanks for reaching out! Reply STOP to opt out, HELP for help. Msg frequency varies, msg & data rates may apply. https://masshvac.net/privacy

Method B: Website Lead Form (Free Estimate Request)

  • Verifiable URL: https://masshvac.net
  • Description: Our chat-gated lead form collects name, email, project details, and a phone number. Submitting the form constitutes opt-in to receive SMS related to the project inquiry.
  • Form language: "By submitting this form, you agree to our Terms & Conditions and Privacy Policy and consent to receive SMS updates about your project. Reply STOP at any time to opt out."

Method C: Verbal Opt-In via Phone

  • Mechanism: Our team verbally requests consent during inbound calls to (508) 786-8755.
  • Disclosure language read by team: "Mass HVAC would like to send you text-message updates about your estimate and project. Message frequency varies. Standard message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Do you consent?"
  • Documentation: Timestamp + agent name recorded in the CRM at the time of consent.
  • First follow-up SMS includes TCPA disclosure language.

3. What kind of messages we send

SMS only (no MMS). Categories:

  • Estimate confirmation — walkthrough date / time
  • Project scheduling — crew arrival times, schedule changes
  • Service updates — active project status
  • Lead-response — replies to customer inbound questions
  • Occasional service reminders — seasonal maintenance availability (marketing opt-in only)

We do NOT send promotional / marketing SMS without explicit second-step opt-in (separate from the project-related opt-in).

4. Message frequency

  • Active project: 3–6 messages per week
  • Open lead / estimate phase: 1–2 messages
  • Project complete: 0 messages (unless opted into seasonal maintenance updates)

5. Cost

Mass HVAC does not charge to send or receive SMS. However, standard message and data rates from Your carrier may apply. Contact Your wireless provider for details about Your plan.

6. How to opt out

You can opt out at any time using any of the following methods:

  • Reply STOP to any SMS from us.
  • Reply UNSUBSCRIBE, CANCEL, QUIT, END, or OPT OUT (also accepted).
  • Call (508) 786-8755 and request removal.
  • Email info@masshvac.net with the subject "UNSUBSCRIBE".

You will receive one final confirmation SMS confirming the opt-out, then no further messages until You re-opt-in by replying START or by going through one of the opt-in methods above.

7. How to get help

8. Mobile information & third-party data sharing

Mass HVAC does NOT share, sell, rent, transfer, or otherwise disclose Your mobile phone number, SMS opt-in consent record, or any phone-related Personal Information with third parties or affiliates for their marketing or promotional purposes — under any circumstances.

Specific practices:

  • We do NOT sell phone numbers to data brokers, lead-gen companies, or list aggregators.
  • We do NOT share SMS opt-in consent with affiliates or sister companies.
  • We do NOT use phone numbers for third-party retargeting.
  • We DO use a CRM / SMS provider (HighLevel / LeadConnector) under a Data Processing Agreement strictly for operational message delivery — this is not a sale or share.

Full data-handling disclosure is in our Privacy Policy §5 (SMS Messaging Consent) and Privacy Policy §4 (Sharing of Personal Data).

9. Example messages we send

For transparency, here are three real-world example messages:

  1. Mass HVAC: Hi Mike, thanks for reaching out! Reply STOP to opt out, HELP for help. Msg frequency varies, msg & data rates may apply. https://masshvac.net/privacy
  2. Mass HVAC: Hi Mike, confirming your free AC estimate at 12 Maple St on Tue 3pm. Reply C to confirm, R to reschedule, STOP to opt out. Help? Reply HELP.
  3. Mass HVAC: Mike, your mini-split install is on schedule for Mon 5/12. Crew arrives at 7am. Questions? Reply here or call (508) 786-8755. STOP to opt out.

10. Legal references

Documents referenced:

Compliance frameworks:

  • Telephone Consumer Protection Act (TCPA)
  • CAN-SPAM Act
  • CTIA Short Code Monitoring Handbook
  • A2P 10DLC carrier guidelines (Verizon, AT&T, T-Mobile)

11. Questions about SMS or this policy